De ce avem nevoie de audio in web?
- pentru ca este foarte accesibila tehnologia
- pentru ca unii sunt mai confortabili cu vocea si nu cu scrisul
- pentru ca poate genera continut usor pentru motoarele de cautare
- pentru ca vocea se integreaza din ce in ce mai mult in tehnologie
- pentru ca este un suport portabil (poate fi ascultat in masina, la facut sport, etc)
- face parte din mixul de comunicare
Cum gandim strategia audioweb ?
- SHORT – like a Whatsapp Message
- LONG – like a Podcast
- LIVE – on Facebook, Youtube
How do we do it ?
We write down the Publishing Structure (same for Content and Video)
TOPIC | Audio | Video | Writing |
#startups | x | ||
#innovation | x | ||
#news | x | ||
#business | x |
What mix we put inside ?
- music
- comments
- interviews
- dialogues
- broadcasting
- reflection and thoughts
How do we create ?
- original content
- curated content
- re-share (DJ, music, playlists)
- FRÉQUENCE + DISTRIBUTION
What do we need ?
- a RECORDER (we can use a microphone or out smartphone)
- an EDITOR (either computer, either smartphone)
- a DISTRIBUTION (mp3, online, simple or complex)
Example SCENARIO AUDIO for Médical & Services
- reading the training / book materials
- imagine discussions with doctors
- interviews with doctors on whatsapp
- comment medical news in an original way (need communication ability)
- #collections #episodes #embed #playlists
Hands on:
- record an intro text (protect from noise)
- choose a jingle sound
- configuration of desktop software
- edit the intro & save it
- record the material
- mix intro with material
- conversion of files
- publish online
We deliver to Client
#setup Audacity #bookmarks #support #concept files #accounts soundcloud or mixcloud or anchor #personalization of accounts